Martin Dyster, vice president of business development, TV Solutions Group at the Telos Alliance, was approaching the portal to the North Hall. The new 18,580m2 addition to the Anaheim Convention Center opened in 2018 as the home to the Winter NAMM Show’s growing portfolio of 2,000-plus pro-audio exhibitors at this year’s show (24-27 January). As he walked in on what would be his first visit to the world’s largest MI expo, a colleague who’d been to the show before gave him a concise and trenchant preview: “Prepare to see the AES Show — 1996!” Then, as he gazed out upon the flying banners proclaiming brands like Solid State Logic, Focusrite, Avid, Universal Audio, Dyster, whose own career in pro audio spans over 20 years, happily proclaimed, “These are my people!”

Dyster’s reaction was similar to those of many over the last two years, as the NAMM Show’s core constituency of musicians have further evolved into music prod