Finally, ISE is back. We have spoken to many people about this event recently and the general feeling seems to be a mix of excitement and intrigue. With such an array of brands and technologies exhibiting, some for the first time since this show closed its doors in Amsterdam over two years ago, it already has a feeling of a family reunion, being approached with enthusiasm but also perhaps a little trepidation. For a show that built its strength and reputation with a core audience of northern European attendees as well as international visitors from APAC as well as the US, exhibitors will be curiously watching the aisles and checking out the attendance figures. And coming as it does in what is already a packed calendar following so soon after NAB and Prolight and Sound, and just a few weeks before Namm and Infocomm there is already the potential of exhibition fatigue as we all get used to navigating our way back to ‘business as usual’ in a post Covid-19 world.
The good news is that the weather is set to be particularly pleasant, which is without doubt one of the selling points of having ISE scheduled for the first time in Barcelona. We are told that it will be easy to navigate the 800 plus exhibitors via a new app and six Technology Zones. We have our fingers crossed for an exciting and engaging week – but it should be noted that some big names, such as QSC and Genelec for example, have decided against exhibiting this time around.
For the first time we see Unified Comms & Education Technology and Residential and Smart Buildings (Hall 2) as combined zones. Also featuring for the first time is the Lighting and Staging area which will feature a special lighting demo in Hall 7. With the Audio zone.
This year’s conference programme covers a whol