A shifting focus at Infocomm19 this year in Orlando from June 10-14.

Interfacio at InfoComm 2019

InfoComm is now the largest professional AV trade show in North America, and as usual, this year’s event will be showcasing thousands of products for audio, display, video, control, digital signage, home automation, unified communications and collaboration, security and of course VR. There will be a wide range of live events during the week and it promises to be an interesting week.

This year we’re back in Orlando, for the show’s biennial visit to the east coast and this year’s event is expected to be presenting more of the trends that started to emerge last year, around increasingly sophisticated and high quality sound reinforcement together with ultra HD and pixel-perfect display. There is likely to be an increased focus on the role of AI in delivering the AV experience, including immersive audio and cloud-based services and it’s good to see that the show will have linked Audio and Video pavilions, each with their own demo rooms.

Curiously, this year the show’s main website features an image of a cap-wearing DJ which is hardly the stuff of this show’s traditional target market. It’s hard to tell whether this is about the merging of corporate AV with the insatiable thirst for more and more sophisticated live entertainment amongst Infocomm’s stakeholders through their own habits as consumers, or if this new positioning is more of a business pitch for the valuable trade show investment and real estate that the live music and events market is continuing to secure within the global industry calendar through other events like NAMM in the US and Prolight and Sound in Europe and Asia. Notably, AVIXA recently held its first event in Asia since 2010 with Infocomm SEA in Bangkok and we felt that all of the signs were positive with exhibitors and attendees appearing to be extremely enthusiastic about the organisation’s decision to commit further to the fast-growing AP