New technologies and platforms as well as products help AV makers and integrators expand market reach

You could be forgiven if upon entering the Las Vegas Convention Center last Wednesday you thought you’d wandered accidentally into a DJ convention. The EDM was pumping through some EV speakers under the edifice’s canopied entrance at 9 a.m. and was picked up inside by a DJ spinning from a booth topped by flashing LEDs overlooking the venue’s main concourse. It wasn’t one of The Strip’s storied nightclubs running really, really late (or one of its dayclubs starting especially early), but rather the InfoComm Show 2018, a conference and expo dedicated to installed AV systems in comparatively staid verticals like corporate, healthcare, education and hospitality. However, just as the boundaries between those categories have been blurring for the last few years — sports venues now host university graduation ceremonies and new-model car introductions when footballs aren’t flying or pucks not skimming the ice, all with their own unique AV demands — audio and video manufacturers are using this annual expo to show how their wares can be as flexible as the times.

New Markets

Several companies were using the InfoComm Show 2018 to help develop new markets. Fo