Staggering news, but a shot in the arm for the hopes and aspirations of many hardware innovators in the business working hard to build a brand and maintain strong sales. Crazy multiples and real questions about the value of IP vs brand and image. From Forbes – Yesterday news broke that Apple is planning to break its takeover record with the $3.2 billion purchase of Beats Electronics, more commonly known as ‘Beats By Dre’ – the jaw droppingly successfully headphones maker.